Senior Product Designer / Product Owner

From complex problems
to clear product direction

With 19 years of experience working with complex digital products, professional tools and business-critical systems, I combine hands-on UX and interaction design with Product Ownership, requirements and product decision-making. I work across product ownership and design, from discovery, research and requirements through design, prioritisation and implementation. I’m used to taking broad responsibility for shaping both what should be built and how it should work, with a strong focus on users, workflows, business needs and technical constraints. I work closely with developers and domain experts, using AI tools throughout my process to help turn complex problems into clear priorities, workable solutions and products that can evolve over time.

Portrait of Sofia Bråvander

My strengths

Difficult domains

Quickly understanding complex products, users and specialist domains.

Cross-system workflows

Connecting workflows across systems, teams and user groups.

Business rules and constraints

Balancing usability with business rules, risk and technical constraints.

Legacy modernisation

Modernising established systems without losing critical knowledge.

Research to priorities

Turning research and insight into clear priorities and product decisions.

Connecting the decisions

Connecting design, product and development from discovery through delivery.

Selected projects